7 Shopify Website Design Tactics Used by Shopify Web Designers

If you have ever thought of selling products online, say, for instance, a printed T-shirt, and you are unsure of the platform to be used for selling the product. What if, with some help from friends, you have created a platform. And now it turns out that the platform created by you and your friends is of more worth than the printed T-shirt. Since we are going to focus on Shopify Website Design, and this is how Shopify ecommerce came into existence.

Currently, Shopify is one of the most prominent e-commerce platforms in the globe. If we talk about the approximate revenue as of 2020, then it is ranging between $2.130 to $2.160 billion. Obviously, the numbers are just to give an idea of how Shopify has expanded over the years in terms of doing global business via the internet.

Keeping aside the number game, Shopify ecommerce development offers great help for those who are looking to sell their innovative products. One of their major key points is the convenient user experience, which has resulted in gaining more users with time. Shopify offers decent designs which can be easily set up in no time. But if you are looking forward to choosing some advanced design options, then choosing Magento or something similar will definitely serve your purpose.

But if you are willing to keep it simple yet easy to set up and which can draw the customer’s attention, then Shopify is the best solution. Since it is comparatively easy to configure, let’s not judge it as incompetent. Because in order to design your Shopify website, you will need some understanding. Here are seven tactics discussed to help you with the Shopify website design.

1) Choose the Theme Carefully

The theme is one of the most important aspects since it serves as the backbone of the site. And it will decide how many users are stopping by and spending time on the site. You can look for experienced Shopify web designers who can help you make the desired site you wish to build. But Shopify also offers tons of themes; either you can get the free versions, or you can opt to spend money to get an excellent theme.

Before even choosing the theme, you need to do research and ask a few basic questions.

• Think of the experience you wish to deliver to your customers visiting the site, for example, choosing the right layout, placing the text correctly, and lastly positioning the image files. All these factors help to create a good experience for the customer, and in return, it further helps towards selling your products.

• Wisely choose the features you want for your store. Are you looking for a large image display or a small one? Do you need an extended Instagram feed? With the availability of a wide variety of features, you can carefully choose the one that fits the bill.

• It is always wise to be aware of what your competitors are doing. This will help you to get a perspective, how differently you can think of approaching the business. But it is always advised not to copy the business ideas. The best way is to take inspiration from all the possible sources and then ultimately come up with something fresh on your own initiative.

• Displaying products is another important aspect of online selling. To be able to offer a great display on Shopify, one needs to carefully consider an aesthetically pleasing user experience. Again, it will also depend on the fact what kind of products you are looking forward to selling. For example, if you are planning to sell tech products, it often relies on the specs as compared to providing image files. But if you consider selling fashion or clothing items, then you must have enough image files displaying the products for the users.

• Last but not least, consider planning your budget from the beginning. This will help you to understand in case you have enough budget to spend on additional plugins. At times, the free plugins definitely can save you money. But for the best possible user experience, one can augment the theme by paying.

• While choosing the theme, one should also consider typography and color schemes to be used, which can play a great role in getting the customer’s attention.

2) Make Your Website Look Organized

One of the most common issues of Shopify web development is to avoid overloading the website with unnecessary information. From a business perspective, it is common to share the majority of the products on the website. Yet considering the top products and displaying them for users may help with the maximum conversion rate. In the world of designs, displaying too much information is termed “cognitive overload”. As a Shopify website designer, you can opt to display a product that has been maximum searched for or any products which get the most attention from the users.

3) Making the Website Seemingly Fast by Reducing Load Time

Loading time plays a significant role in customer conversion. If the website does not matter, if it is not on Shopify or on its own, if the load time is too much, it can easily destroy the business. Other than customer experience, if a website runs faster, it automatically gets placed in the Google engine. Once the load time is improved, then it, in return, helps with the UX and SEO. It is always advised to hire Shopify developers to reduce the load time.

Following factors help to reduce load time:

• Using a compressed image but keeping in mind high resolution. At the same time, there are free tools available online for compressing images.
• Removing the unnecessary widgets can help to better streamline the site.
• A strictly NO for third-party themes. Often it is seen that the third party themes lead to unpredicted slowdown of the website. But one can hire Shopify experts for avoiding the third-party themes.
• It may happen that you are not accustomed to the third-party themes; in such a case, Google’s free PageSpeed Insights tool will help to understand better about load time.

4) Getting the Right Designer

It may happen that you have limited knowledge about the site design, and there is no harm in hire Shopify developers. Getting help from experienced designers can help further get new insights, and you can end up learning something new. It is best advised to get help from someone who has the experience so that the website is at its best optimum condition for the visitors.

5) How Can You Stand Out from the Crowd?

Once you start researching about the competitors and you can narrow down some ideas of how you can look different from the rest of the competitors. Here are three ideas, how you can look versatile among your competitors.

• Consciously choosing the site photography. This determines the ultimate appearance of the website as compared to the theme. By implementing product photos as well as promotional photos, ultimately creates a distinctive personality.

• Next to images, the text plays a vital role in catching the audience’s attention. One needs to carefully create a copy of the pages of the website in order to connect with the targeted audience.

• Shopify Setting is a term that may not be known to beginners, but for experts, it is a must know. This further helps to customize the setting and personalization of logos, color scheme, and typography to be displayed in every line. Also, carefully place the social media widgets.

6) Determine the Value of the Proposition

To state clearly, the value of a proposition gives the audience an idea of what the brand is offering, and based on this; customers can reach out. We should not confuse the value proposition with Slogans. In a nutshell, it means it communicates how the brand is going to improve your customer’s life and influence the individual’s attitude. Using clever words as compared to a bunch of sentences can do wonders. Also, using jokes to get attention can also be a useful method to help your audience understand the value of the proposition of any brand.

7) Increase the Conversion Rate

While creating Shopify web development, one cannot forget about the fact; it needs to audience and customers to buy the products. This is where the conversion rate becomes a vital point. Shopify offers great help for the conversion of customers by offering A/B testing. It offers the following options: 

• CTA location, placement of ads
• Placing buttons and choosing a color
• Choosing the navigation method
• Designing social media buttons since a huge amount of traffic from social sites
• Lastly, the images which get the instant attention of the audience.

The Bottom Line

To conclude, all the features to be included in Shopify eCommerce development is available for developing a website. But at the same time, getting feedback from the designer team and also from the viewers helps to build a successful website. Also, the technology is evolving at a great pace, which helps further to create a Shopify website design technique for a beginner as well as for experts.